Showing posts with label Globalization. Show all posts
Showing posts with label Globalization. Show all posts

Friday, July 8, 2011

The Globalization Of Entertainment - The Global Artist Career - Part 2

You'd best believe that the air up there is very rarefied indeed. In spite of hearing all your life the estimation of so many well known performers careers identified as "international stardom", somewhat of a recapitulation is in order. Who actually determines the parameters identifying the circumstances or achievements that must be met to assign such grand and lofty accolades to any one individuals accomplishments? Who is that assigned "king (or queen) who decree's that a particular artists has indeed reached a place that bestows upon them the ultimate recognition, undying love and devotion of countless human beings throughout the world? Who is it that measures, in such precise detail the level of admiration, commercial sales, tragic acts of devotion or brilliant acts of unselfishness enacted in their name that would seem to me to be a minimal way to really acquire some true sense of the value of someone destined to be showered with this kind notice?

Who Indeed? I submit to you there is no such person, that the bluster and huff attributed to all this generally misstatement of facts has simply been for the most part, a not to cleverly disguised PR ploy that has allowed silver tounged hucksters to play themselves into position to extract unimaginable bounties of booty from the gullible, the naive and the "agendized" media executive with to much time and money on his hands. That is until now. Remember, we're talking about performing artists here not Mother Theresa. We often find so many of these types of people to be selfish, when ego is involved selfishly unkind and often removed from contact with the more common folk who walk the earth among them. Of course there are a few exceptions, but for the most part the stereotype just described holds true more often than not. What anyone does with the resources they acquire is their business and their business alone. Just don't be looking for the world to love you all over when the only opportunity you take to spread love, ease suffering is when cameras are rolling and large crowds are around to sing your praise.

Many times in casual conversation with whom I assume to be average consumers I am often excoriated when I endeavor to explain to them that because they hear about an artist here in America all over the media they should not assume that to means that an equivalent amount of coverage is extended to that same performer in countries all around the world. Hell some performers are not even widely covered in other states let alone the 250 + countries and thousands of cities all around the world. Some get downright indignant with me about my conclusions as if I haven't the slightest clue of what I'm talking about. Not withstanding the fact that i have had the occasion to visit, live and work in different countries or that I now work with talent from different countries from all around the world, they just really have no clue at all that many nations have their own "superstars" they admire. Of course there are probably a few exceptions but this will be nothing compared to what is about to happen if the very near future.

According to Professor Deborah Glik /UCLA - Community Health Sciences at the University of California at Los Angeles (UCLA) just about 112 years ago the earth's population was about 2 billion people. That has increased to more than twice that number in this short span to more than over 6 billion people (closer to 7 billion). Because communications globally have improved so unimaginably during this period the ability to truly shape the career of a truly international global superstar is well withing our reach unequivocally, unquestionably. The life and death of perhaps one of the very rare, definitively global, international talents ever - Michael Jackson signaled two things, the end of a dynamically changing dimension of life, the beginning of the new uncharted waters of a future no one cares to tell us how we landed in.


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Friday, July 1, 2011

Globalization Of Entertainment Manifesto

The Mission - "The Globalization of Entertainment"

However we found that even the most prolific and savvy "guru's" of the good ship worldwide entertainment were to preoccupied burying their heads in the sand hoping that someone would be "lucky enough" to figure out some graceful way out of this awful predicament that music (and now film and television are finding themselves in): the blatant disregard for wanting to pay a cent for the entertainment content they so eagerly enjoy.

As a matter of fact it's gotten so that consumers now almost have the attitude of - "entertainment content - we can take it or leave it". This is very much in evidence by the poor financial showing that have been constantly diminishing in the global music industry. Much blame has been laid at the feet of such technological innovations as Napster or "Peer to Peer" file sharing. However, blame is extended further, properly assigned in portions to a number of who miserably failed in their responsibilities to protect and serve those they were installed, elected, assigned or democratically chosen to administer. Additionally, this is meant to include key establishments, organizations, industries, unions, fraternities, societies and like intentioned entities that have been of major importance to the financial stability of the economies of most nations in the world.

The choice to create a two-part film project to commemorate the life and legacy of this legendary film icon has a dual purpose. First, Marilyn Monroe is one of the most enduring and recognizable symbols that people all over the world associate most closely with "Hollywood". Though Elvis, Jimmy Dean and countless others can lay claim to some portion of that myth and lore it is Marilyn's image that is the most sought after by visitors here from anywhere on earth. We want to continue to perpetuate this love affair between her essence and image and the world public.

Second, who would be a more appropriate representation of the possibilities today of taking a young ingenue or male counterpart to heights unimagined just a few short years ago, even impractical financially during this period as well. Regardless what anyone say's what modern Superstar has truly reached this zenith in their career, in so many countries save and this is just a perhaps, Michael Jackson? The jury is still out on Michael after all he has just been gone and sadly missed by legions worldwide for barely one year.

The manifesto continues next segment with - "Target and Engagement."


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