Showing posts with label Global. Show all posts
Showing posts with label Global. Show all posts

Friday, July 8, 2011

The Globalization Of Entertainment - The Global Artist Career - Part 2

You'd best believe that the air up there is very rarefied indeed. In spite of hearing all your life the estimation of so many well known performers careers identified as "international stardom", somewhat of a recapitulation is in order. Who actually determines the parameters identifying the circumstances or achievements that must be met to assign such grand and lofty accolades to any one individuals accomplishments? Who is that assigned "king (or queen) who decree's that a particular artists has indeed reached a place that bestows upon them the ultimate recognition, undying love and devotion of countless human beings throughout the world? Who is it that measures, in such precise detail the level of admiration, commercial sales, tragic acts of devotion or brilliant acts of unselfishness enacted in their name that would seem to me to be a minimal way to really acquire some true sense of the value of someone destined to be showered with this kind notice?

Who Indeed? I submit to you there is no such person, that the bluster and huff attributed to all this generally misstatement of facts has simply been for the most part, a not to cleverly disguised PR ploy that has allowed silver tounged hucksters to play themselves into position to extract unimaginable bounties of booty from the gullible, the naive and the "agendized" media executive with to much time and money on his hands. That is until now. Remember, we're talking about performing artists here not Mother Theresa. We often find so many of these types of people to be selfish, when ego is involved selfishly unkind and often removed from contact with the more common folk who walk the earth among them. Of course there are a few exceptions, but for the most part the stereotype just described holds true more often than not. What anyone does with the resources they acquire is their business and their business alone. Just don't be looking for the world to love you all over when the only opportunity you take to spread love, ease suffering is when cameras are rolling and large crowds are around to sing your praise.

Many times in casual conversation with whom I assume to be average consumers I am often excoriated when I endeavor to explain to them that because they hear about an artist here in America all over the media they should not assume that to means that an equivalent amount of coverage is extended to that same performer in countries all around the world. Hell some performers are not even widely covered in other states let alone the 250 + countries and thousands of cities all around the world. Some get downright indignant with me about my conclusions as if I haven't the slightest clue of what I'm talking about. Not withstanding the fact that i have had the occasion to visit, live and work in different countries or that I now work with talent from different countries from all around the world, they just really have no clue at all that many nations have their own "superstars" they admire. Of course there are probably a few exceptions but this will be nothing compared to what is about to happen if the very near future.

According to Professor Deborah Glik /UCLA - Community Health Sciences at the University of California at Los Angeles (UCLA) just about 112 years ago the earth's population was about 2 billion people. That has increased to more than twice that number in this short span to more than over 6 billion people (closer to 7 billion). Because communications globally have improved so unimaginably during this period the ability to truly shape the career of a truly international global superstar is well withing our reach unequivocally, unquestionably. The life and death of perhaps one of the very rare, definitively global, international talents ever - Michael Jackson signaled two things, the end of a dynamically changing dimension of life, the beginning of the new uncharted waters of a future no one cares to tell us how we landed in.


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Thursday, June 30, 2011

Performing International or Global Voice Overs

All hail the Interweb! (tee-hee!) With its global reach, the Internet gives us voiceover gurus the opportunity to branch out and communicate on a level never seen before in history. It's amazing to think that just 20 years ago, no one even knew what the Internet was or what it would mean to society. And now look at us. What would we do without it? Well, one of the things we voice talents wouldn't be able to do is promote ourselves internationally.

This technology allows us to show our voiceover skills to potential clients around the world, but be warned It can be tricky and it isn't something you'll want to dive into unarmed. One of the things to consider upfront is, can you crank out voice over projects in different languages? If so, you have a big edge over the rest. Advertising for voice services in multiple languages to multiple countries can expand your profits exponentially.

If standard American English is all you speak, however, there's a good chance you can snag a well-paying international voice over client. The reason is that English is spoken so widely, many companies outside the United States regularly seek voiceover talents with American accents. That's great news, but how do you get to them?

Simple -- consult the Interweb! Use the Internet to fish around for foreign businesses that may be looking or have use for an American accent. Think about it... there are tons of Americans and English-speaking folks living or working in different places around the world. Whoever they're working for needs to reach out to them in mass communication style every so often. Retail and service outlets in these foreign lands need to reach them as well. Get the picture? There's money to be made outside the U.S. for the courageous voiceover talent.

Once you find these companies, try this. Send your voice demo via e-mail and follow up with them to find out if they can use you. If they don't right then, you will have at least put the bug in their ear and when they do have a need for an American voice talent, guess who they'll call? Create websites for your international voice over services and optimize them accordingly. When you send them your demo, provide a link to your voiceover site so they know you're serious and professional (not just an amateur looking for more money).

One thing to watch out for, however, is that you must be careful and do your homework. Though English is widely known and recognized, the same words can carry totally different meanings in other countries. As an example, where in America a talent might use the phrase, "voice over," a customer in another sovereign country might say "voice actor" and "voice over" may not have much meaning to them. So, it's important to find out the proper industry terminology in that country, otherwise you may not get any clients... just confusion when they see your website. So as not to offend, you may also want to do a small amount of reading on the country you're aiming for. Simple things like a wave "hello" in America could be offensive to someone from another part of the world (be sensitive). Another task you'll need to complete is finding out what the going rate is for voiceover services in that region. Look up other voice talents and research their rates. You won't want to frighten prospective clients away by charging more than the home-grown talent. It's also a good idea to learn about the country's accepted technical specs, so you'll be familiar with the most prevalent audio file formats in that region.

The Internet is a vast and wonderful tool but like any other, research, cunning and patience are key to being profitable, particularly for voice over talents.

http://www.americanvoiceover.net/ has been in business for over 10 years and is your top source for global voice over, voice talent, announcer and narrator services.


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